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Responsibilities:
- Design and execute CRM strategies to optimize customer interactions throughout their lifecycle.
- Develop and maintain customer segmentation models to personalize communication and marketing efforts.
- Implement and manage CRM software systems to streamline processes and improve efficiency.
- Analyze customer data and metrics to identify trends, insights, and opportunities for improvement.
- Collaborate with cross-functional teams including Marketing, Sales, and Product Development to ensure alignment of CRM initiatives with overall business goals.
- Create targeted email campaigns, newsletters, and communication materials to nurture customer relationships and drive engagement.
- Monitor and report on key performance indicators (KPIs) related to customer engagement, retention, and satisfaction.
- Stay updated on industry trends, best practices, and emerging technologies in CRM and apply relevant insights to enhance our strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in CRM management, preferably in the fintech industry.
- Proficiency in CRM software platforms such as Salesforce, HubSpot, or similar tools.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent communication and interpersonal skills with a customer-centric mindset.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Creative thinker with a passion for innovation and continuous improvement.
Apply Now!
For more details about the company or the role, please feel free to contact our recruitment specialist, Joycelyn Ng <j.ng@gravitasgroup.com>
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